Restaurant work is fast paced, high pressure and fun! This Pita Jungle campaign went digital first, but migrated to TV, Radio and OOH. It performed like gangbusters at the award shows and even better at driving customers to the restaurant. Television ads still work for Peter Piper Pizza, but many restaurants are depending on social media more than ever. It's word of mouth advertising, but with potentially unlimited reach. Either way, the content has to be as good as (or better) than the food.