People snack. They always will. Instead of trying to break people of an unhealthy habit, we invited them to snack on something healthier – on Harvest Snaps. We did this by asking them to Munch Better.
Snacking is fun. Especially when it’s a guilt-free indulgence. Using online video, influencer content, print and in-store, we showed the joy of snacking while communicating a few reasons why Harvest Snaps is a Munch Better snack.