The little reptile crawled his way into America's hearts more than 15 years ago and more importantly got the phones ringing off the hook at GEICO. He sits proudly in the Advertising Hall of Fame next to icons like Mr Clean, Cap'n Crunch and The Burger King. Ad folklore tells of a legendary cocktail napkin that holds the original Gecko character sketch.
When my writing partner and I came up with the Gecko, we had no idea that an ad icon was being born. Here are the original 15 second television spots in all their standard def glory. I even found my original sketch and storyboards.
Also included are some of my favorite GEICO commercials. When we first got the account, all we did were 15 second spots. We packed a lot of story in those 15 seconds. The last two spots were animated by famed animator Bill Plympton. He is an animation hero of mine and it was a thrill to work with him. My collaboration with him and Aardman mark some of the personal highlights of my career.
I stuck some award winning Progressive work (before Flo) in here too.