Last year, Pocky set some aggressive social media goals. Our audience is typically females 14 to 24 who were open to a different kind of snacking. One thing was clear: we needed to appeal to a wider audience.
We introduced an influencer program that recruited like-minded social media influencers to create stories that resonated with our fans. To expand our audience, we recruited influencers to create content for Do-It-Yourself, Lifestyle/Fashion and Food categories.
164 pieces of unique content
19.3M video views
32.3M potential impressions