The world famous Counting Sheep have a problem. Serta.
This award winning campaign has helped make Serta the number 1 mattress manufacturer in America and given Serta the highest brand awareness in the category. Advertising Age put Serta on the Marketer A-List for outstanding brand marketing and creativity. The "furious flock" have even landed a place on the Madison Avenue Walk of Fame.
The campaign is based on the simple premise that a Serta mattress is so comfortable, people don't need to count sheep to fall asleep anymore. As you can imagine, the Counting Sheep aren't too happy about it.
Aardman Animation (creators of Wallace and Gromit) have been animating the amazing flock from the very beginning.
These guys are so big, they worked with POTUS himself!